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Instagram Adding New Section For Longer Videos
Reuters reports that Instagram will add a new section dedicated to long-form video. The feature is meant to expand the social network beyond its photo-sharing app roots to compete among streaming services for consumers’ time. According to Instagram Chief Executive Kevin Systrom, the section will be called IGTV and feature videos from rising internet celebrities and artists. Instagram, which Facebook purchased in 2012 for $1 billion, has since grown from sharing photos into a service that people also use to send messages and post short videos.